The Body Shop has introduced China’s largest mobile wallet service, Alipay, at three of its flagship stores in London to cater to the hundreds of thousands of Chinese tourists that visit the capital each year.
Coty Europe announces its partnership with Olive Communications in a deal which will see the High Wycombe-based company handle all integrated communications, such as voice and data management, for the beauty firm globally.
Combined sales of cosmetics, perfume and health products make this the fourth largest category, and ecommerce growth in all categories is up 16% for the first half of the year, according to marketing strategies firm E-bit.
Internet retailing continues to see growth across South Africa due to an expansion of digital devices such as tablets and smart phones, as well as increased competition within the online retailing segment.
The increasing trend towards diagnostic tools in cosmetics retail is being fuelled by innovation and consumer demand for personalization; experts suggest brands need to grab the opportunity to make the most of this before third parties step in.
An interactive tag incorporating the use of mobile phones enhances the promotional aspect of packaging while delivering additional information to consumers, claims US developer.
Skincare giant Clarins has been asked to withdraw print adverts for
a product that claimed to protect the user from 'damaging'
electromagnetic waves, further denting consumer confidence in the
beauty industry.
Hewlett-Packard is developing a system of mobile color matching
technology that promises to help consumers choose a foundation that
perfectly matches their skin tone; offering the services of a
mobile makeup advisor.
PediaMed has launched what it calls a Mobile Compliance Program -
8TDAZE, for its Tazorac acne treatment, aimed at motivating
teenagers to use the product regularly to ensure best results using
a proven method of communication, reports...
